![](/media/export/cms/Site_Refreshes/FY24/Our_Story/mission_mobile_topbanner.jpg)
Mission of care for the world.
La nostra missione è prenderci cura del mondo in cui viviamo, dai prodotti che realizziamo al nostro contributo alla società. At Aveda, we strive
to set an example for environmental leadership and responsibility, not just
in the world of beauty, but around the world.
HORST RECHELBACHER, FONDATORE
As the first company to sign the Ceres Principles in 1989, we have long supported
helping tackle some of the world’s biggest sustainability challenges, including climate
change, water scarcity and pollution, and inequitable workplaces.
We partner with over 100 nonprofit and NGOs
around the world.
These collaborations fall into three categories.