Your ingredients—your passions, your goals, your personality—are what make you, you. Our ingredients—cruelty-free, environmental mission, powerful botanical science and pure-fume™ aromas—are what make Aveda, Aveda.
KNOW WHAT
WE'RE MADE OF
We create products with purpose—always
with the goal of positively impacting
people and the world. How do we do it?
Cruelty-free, with no animal testing.
With powerful botanical science and
pure-fume™ aromas. With 100% wind
powered manufacturing. We're
committed to making beautiful, safe
products with naturally derived
ingredients that work for you and
your values.
THE AVEDA WAY
WHAT'S INSIDE
Meet our model: an expat from a small island in Russia, Alina's a bicoastal and bilingual skater, surfer and gamer.
Meet our product: damage remedy™ daily hair repair is 98% naturally derived1 and features quinoa, soy and macadamia—and it's the secret to instant, visible repair. Click below to learn all about the ingredients in
damage remedy™ daily hair repair.
SHOP OUR CULT FAVORITES
The tried and true products that deliver above and beyond results, every time. Click each product to discover what they're made of.
SMOOTH INFUSION™
STYLE-PREP SMOOTHER™
92% naturally derived1
defends against humidity for up to 12 hours
TEXTURE TONIC
94% naturally derived1
define and enhance natural texture,
create piecey definition
BE CURLY™
CURL ENHANCER
95% naturally derived1
intensifies curl, combats frizz and
boosts shine on curly or wavy hair
KNOW WHAT
WE'RE MADE OF
Products with purpose.
Cruelty-free. Botanical science.
Wind-powered manufacturing.